Our Story
Founder, Laura Jeffery, has lived on the Central Coast for over a decade. Her husband Dave and her fell in love with the area while taking their middle son Kyle on a college visit to Cal Poly SLO, where he majored in Wine and Viticulture. Already being a lover of wine, Laura experienced a whole new dimension of local flavor when she moved to San Luis Obispo County. From getting to know all of the wonderful people who run the wineries to making a barrel each of Merlot, Chardonnay, Pinot Noir, and Petite Sirah the past few years, living on the Central Coast has made wine a focal point in her life.
As time has passed, she learned more and more about wine—starting by asking her son questions, then taking Cal Poly Wine classes through the extension program, and recently traveling firsthand to international wine regions like the Swiss Vaud, Portugal, Galicia in Spain, and Alsace, Bordeaux, Champagne, Burgundy and the Northern Rhone in France. This experience led to further study, and she is now a Certified Sommelier, Level 2. She had volunteered for nine years at wine events including Earth Day, SLO Wine, Roll Out the Barrels, the Oyster Festival, and Harvest, and most recently, she was the Wine Coordinator and Manager for the 1st Annual SLO Jazz Festival. After taking out-of-town friends to all the beautiful wineries of the Central Coast, the idea for 101 Wine Tours was born—after all, her passion is introducing people to incredible wines for the first time. Kyle, as well as her other sons Ryan and Myles, encouraged her to follow my dream and start a small business.
We Proudly Support in our Community:
SLO Jazz Festival – Winery Coordinator Manager
The Cork Dorks – Official Transportation
In the seven years since 101 Wine Tours has received TripAdvisor Certificates of Excellence and Travelers Choice each year from 2016 to 2022 and was awarded the Visit SLO CAL 2018 Tourism Service Champion Award. In addition to operating 101 Wine Tours, she shared her knowledge as a contributing writer for Tolosa Press and its affiliate publications. She's also been certified by the Wine & Spirits Education Trust (WSET) as a Level 2 wine educator. Her knowledge and enthusiasm for wine are always growing, so when you join 101 Wine Tours for a wine tour, yours will too!
While we were closed throughout much of last year due to COVID-19 lockdowns and California regulations, we were so honored to receive a 2020 and 2021 Trip Advisor Travelers’ Choice Awards during that time.
We absolutely loved 101 wine tours!
Laura was great in getting it set up. She even recognized one of our girls in our group worked for a winery and applied all these discounts for us at the wineries. So many tastings were either waived or discounted!
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But the best part hands down was our driver. Her name was Stacey but we called her mom the whole time because she took such good care of us, made sure we drank water and took such great photos! If you see this - we love you, mom!
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via Tripadvisor